Middle East's Biggest Fitness and Wellness Summit
MEFIT SUMMIT 2026
- Marriott Resort Palm Jumeirah, Dubai
- 16 - 17 Oct 2026
INTERNATIONAL & LOCAL PRESENTERS
ATTENDEES FROM THE MENA REIGION
HOURS OF SEMINARS AND EDUCATION
EDUCATIONAL SESSIONS
Middle East’s Flagship Fitness & Wellness Summit
MEFIT Summit returns to Dubai in October 2026, bringing together fitness professionals, entrepreneurs, wellness brands, and global thought leaders. Over 4 action-packed days, discover expert-led sessions, hands-on workshops, and powerful networking — all designed to elevate your skills, grow your business, and inspire your journey.
INTERNATIONAL & LOCAL PRESENTERS
ATTENDEES FROM THE MENA REIGION
HOURS OF SEMINARS AND EDUCATION
EDUCATIONAL SESSIONS
INTERNATIONAL & LOCAL PRESENTERS
ATTENDEES FROM THE MENA REIGION
HOURS OF SEMINARS AND EDUCATION
EDUCATIONAL SESSIONS
Big News for the UAE Fitness Industry!
MEFIT Summit X Health & Fitness Association (HFA)
The Health & Fitness Association (HFA) and MEFITPRO are joining forces in a landmark collaboration ahead of the 2026 MEFIT Summit. Together, they’re uniting global expertise with local innovation to drive long-term industry growth and professional development.
The Countdown Begins
Agenda
08:30 - 9:00
am
Arrival of Dignitaries & Welcome Networking Breakfast
Including the region’s leading CEOs & Owners Panel
NUZEST
Sponsored
9:00 - 9:10
am
Opening Remarks & Welcome
Greg Boucher
CEO, MEFITPRO
9:10 - 9:30
am
Keynote Speech
HH Sheikh Abdullah Bin Hamad Bin Saif Al Sharqi
9:30 - 10:00
am
Future of Fitness Starts Here..Global Advocacy, Local Impact
Liz Clark
CEO, Health & Fitness Association
10:00 - 10:40
am
HFA’s 2025 Global Report Release
Maria Gonzalez
CEO, ClubFitness Greensboro
10:40 - 11:30
am
Physical Inactivity, Pricing, and Public Policy.
What Does the Data Tell Us?
Donal McElwee
Managing Partner Portas Consulting
11:30 - 12:30
pm
The Business of Living Longer:
How Clubs Can Lead the Longevity Revolution
Dr Chris Moore
CEO of Nordic Health, Pure Health
12:30 - 1:30
pm
Networking Lunch
QOOAH.AE
Sponsored
1:30 - 2:30
pm
Founder Insights: Strategy, Growth & Staying Ahead.
Including the region’s leading CEOs & Owners Panel
Ahmar Azam, Maria Gonzalez, Steven Rinaldi, Ollie Marchon, Chris Moore, Stewart MIller
2:30 - 3:30
pm
Leadership 101 for Gym Owners
Jenz Robinson
MD of Gyms - MARCHON, Co-founder Gym Owner Network
3:30 - 4:15
pm
From Pain Points to Purpose: Rethinking the industry
Including the region’s leading Fitness & Wellness Experts
Greg Boucher, Nathan Clute, Rania Boucher, Dimitri Koutsoubakis, Jason Tubbs, Kevin Teixeira
4:15 - 5:00
pm
Q & A
08:30 - 09:30
am
Stress Management and the Somatic System
Dr. Steve Capobianco
Speaker
09:45 - 10:45
am
Reprogram Your Health
Dr. Wafaa Abdel-Hadi
Speaker
11:00 - 12:00
pm
Beyond Longevity: Fuelling Health, Hormones, and Performance at Every Stage
Louise Ritchie
Speaker
01:00 - 02:00
pm
Do We Really Want to Live Forever?
Erika Paule
Speaker
02:15 - 03:15
pm
Men’s Vitality & Hormone Health: A Trainer’s Guide to Supporting Andropause & Optimising Longevity
Jackson
Speaker
03:30 - 04:30
pm
From Trainer to Longevity Coach: Expanding Your Role for the Next Era of Health & Performance
Dr. Elie Abirached
Speaker
8:30 - 10:00
am
HYROX Planning and Periodization
Ralf Iwan
Gut Health for Fat loss and Performance
Benjamin Siong
Self Defense
Marcos Rossi
Connecting to Oneself: Interoceptive Touch for Chronic Pain Management
Steve Capobianco
Programming with a Purpose: Maghan's Signature Method
Maghan Fitlter
Conditioning Like a Pro: Energy Systems Training for Footballers & Athletes
Hussein Abdeldayem
10:15 - 11:45
am
HYROX Coaching Masterclass
Craig Massey
Personalised Longevity Protocols
Eika Paule
KettleflowYOGA™: Rooted in strength. Fluid in motion. Functional fitness reimagined
Mona Bitar and An-see Yeoh
Corrective Strategies for the Foot and Ankle
Rick Richey
Pilates for Longevity: Addressing Common Injuries
Elena Paraschiv
Train Athletic, Not Aesthetic
Hussein Abdeldayem
12:00 - 01:30
pm
Level UP Your Business with HYROX
Ralf Iwan
Identity-Driven Coaching: Why Who You Are Determines What You Achieve
Mark Coles
Corrective Strategies for the Lumbo-Pelvic-Hip Complex
Rick Richey
Proprioceptive Taping: Enhancing Spatial Awareness for Optimal Movement
Steve Capobianco
Programming for Impact: The Art of Strength on the Reformer
Maghan Fitlter
Not Just Macros: How Perimenopause Changes a Woman’s Metabolism
Gayu Lewis
02:30 - 04:00
pm
From Noise to Clarity: Rethinking Program Design
Craig Massey
Mushrooms: Potent Adversaries for Inflammaging
Romina Melwani
Shredded Science: Nutrition for Bodybuilding & Photo Shoot Prep
Marcin Olszewski
Prep, Perform, Recover: Building a Strategic Recovery & Mobility System
Remi Vanecht
Unwind & Restore: Pilates for Prenatal & Postnatal Clients
Elena Paraschiv
Brain-Centric Training: Using Self-Massage to Prepare, Perform, and Recover
Steve Capobianco
04.15 to 05.45
pm
Healthspan - how to bench mark your clients to a better health
WattBike (Alexander Savva)
Menopause & Weight loss: Smarter Strategies for the Next Chapter
Benjamin Siong
Revenue Through Recovery: Launch Profitable Assisted Stretching Services
Remi Vanecht
Applied Biomechanics for Strength Coaches
Rick Richey
Precision & Props: Elevating Your Mat Practice
Elena Paraschiv
The Triple R Formula: Managing Knee Pain during exercise
Bashir Al Srouji
8:30 - 10:00
am
How to Create a Core Recovery Framework That Actually Works for Mums
Gemma Ovens
Flexible vs a Fixed Nutrition Approach – a comparison for better results
Benjamin Siong
Corrective Strategies for the Knee
Rick Richey
Olympic Weightlifting for Athletes
Johnny Nemer
Athletic Edge: Dynamic Reformer Flows
Maghan Fitlter
Ballistic Blueprint: Mastering Jumps, Throws & Explosive Actions
Hussein Abdeldayem
10:15 - 11:45
am
Gut Health, Digestion & Inflammation: The Hidden Drivers of Energy, Focus & Performance
Shane Seery & Marina Pavlenko
The Cortisol Curve: Stress, Sleep, and Why Your Clients Aren’t Progressing
Gayu Lewis
Corrective Strategies for the Thoracic Spine and Shoulder
Rick Richey
Compression Floss Therapy with RockFloss
Steve Capobianco
Beyond the basics: Mastering Advanced
Elena Paraschiv
HYROX Performance Pillar: Strength
Ralf Iwan
12:00 - 01:30
pm
Turning Pain into Progress: A Trainer’s Guide to Understanding Fibromyalgia
Mais Jawhari
Truth over trends. The modern day nutrition coach.
Liam Holmes
Discover the power of the Turkish Get-Up
Marlon Villanueva
Advanced Kinesiology Taping: Mastering Performance Tweak Taping Concepts
Steve Capobianco
Unleash Your Inner Choreographer: Creative Pilates on Mat & Reformer
Maghan Fitlter
Beyond Natural - What they don’t teach you about PEDs
Jackson
02:30 - 04:00
pm
From Invisible to In-Demand: How Great Coaches Get Seen, Understood, and Fully Booked Online
Mark Coles
The Supplement Trap: What Works and What’s Just Marketing
Erika Paule
KettleflowYOGA™: Rooted in strength. Fluid in motion. Functional fitness reimagined
Mona Bitar and An-see Yeoh
Vibration Therapy with RockPods Vibe and RockWave Pro
Steve Capobianco
Train like a woman: Where strength training and Pilates align
Yousra Shaher
Power Play: From Gym Gains to Game Speed with the RMT Club
Remi Vanecht
04.15 to 05.45
pm
Mushrooms Unleashed: Elevating Athletic Endurance & Recovery
Romina Melwani
Programming splits – What gives the best results?
Benjamin Siong
Training Through Pain: Load Management vs Avoidance
Rick Richey
HYROX Performance Pillar: Endurance
Ralf Iwan
The Pilates Business Blueprint: Growth & Brand Building
Pilates Experts Panel
Speed Science: Sprinting, Change of Direction & Reactive Quickness
Hussein Abdeldayem
10th October (Friday)
7:00 - 8:00 AM
RUNNING
Outdoor Area
Marriot Resort Palm Jumeirah, Dubai
10th October (Friday)
7:00 - 8:00 AM
HYROX
Terrace Area
Marriot Resort Palm Jumeirah, Dubai
10th October (Friday)
7:00 - 8:00 AM
YOGA
Lawn Area
Marriot Resort Palm Jumeirah, Dubai
10th October (Friday)
7:00 - 8:00 AM
PILATES REFORMER
Palm Room 4 & 5
Marriot Resort Palm Jumeirah, Dubai
10th October (Friday)
7:00 - 8:00 PM
FUNCTIONAL TRAINING
Balcony Area
Marriot Resort Palm Jumeirah, Dubai
10th October (Friday)
7:00 - 8:00 PM
YOGA
Palm Room 2 & 3
Marriot Resort Palm Jumeirah, Dubai
10th October (Friday)
7:00 - 8:00 PM
PILATES REFORMER
Palm Room 4 & 5
Marriot Resort Palm Jumeirah, Dubai
11th October (Saturday)
7:00 - 8:00 AM
RUNNING
Outdoor Area
Marriot Resort Palm Jumeirah, Dubai
11th October (Saturday)
7:00 - 8:00 AM
HYROX
Terrace Area
Marriot Resort Palm Jumeirah, Dubai
11th October (Saturday)
7:00 - 8:00 AM
YOGA
Lawn Area
Marriot Resort Palm Jumeirah, Dubai
11th October (Saturday)
7:00 - 8:00 AM
PILATES REFORMER
Palm Room 4 & 5
Marriot Resort Palm Jumeirah, Dubai
Get Your Pass to MEFIT Summit 2026
Secure your spot at the Middle East’s premier fitness and wellness event. Choose from a range of ticket options designed for professionals, educators, and enthusiasts.
Business Summit
Dh. 399
• Industry Leader Access
• Exclusive Lunch
• Insightful Panels
• MEFIT25 Goodie Bag
1 Day Ticket
Dh. 299
• Choose Your Day
• Focused Summit Access
• Refreshments Included
• Optional Buffet Lunch
2 Days Ticket
Dh. 440Best Seller
• Full Event Access
• All Summits Included
• Refreshments Provided
Uniting the Global Fitness Community
Trusted by Leading Brands Worldwide
We proudly collaborate with top fitness, wellness, and lifestyle brands that support our mission to elevate the industry. These partners help bring MEFIT Summit to life each year.
Insights from business experts
